7 Local SEO Audit Benefits: More Visibility & Revenue
Local SEO is the heart of local business marketing. How’s your local SEO? Are you reaching the most customers possible? That’s where a local SEO audit comes in.
Like a health checkup, a local SEO audit gives your site a detailed review, spotting issues and opportunities to improve your search engine rankings and online presence.
7 Benefits of a Local SEO Audit
An audit of your local SEO includes your website, Google Business Profile, Bing Places, reputation management, social media, and more.
A local SEO audit helps businesses improve online visibility in their target area. Here are the key benefits:
1. Better Rankings in Local Search Results
A local SEO audit identifies issues that lower your site’s ranking. Fixing these problems helps your business appear at the top of search results when customers in your area search for services like yours.
2. Increased Website Traffic from Local Customers
With improved rankings, more local customers will visit your website.
Higher traffic also means more leads, phone calls, and in-store visits.
3. Improved Google Business Profile Performance
An audit reviews your Google Business Profile to ensure it is accurate and optimized. A well-maintained profile helps your business appear in Google Maps and local search results.
A local SEO audit identifies areas that can be improved in your Google Business Profile. We can help with our Google Business Profile Optimization Service.
4. Higher Conversion Rates
An audit helps improve the SEO of your website. Service pages, location pages, product pages, call-to-actions (CTA), and clear brand signals all affect conversion rates of visitors.
In addition to a local SEO audit, you might also consider a technical SEO audit for your website – to go deeper into the technical elements affecting ranking, speed, and user experience.
5. Competitive Edge in Your Area
A local SEO audit shows how your business compares to competitors. By addressing gaps and improving your strategies, you can gain an advantage over similar businesses in your area.
6. Cost-Effective Marketing
Optimizing for local SEO targets customers who are ready to buy.
This makes it a cost-effective way to increase revenue compared to broad marketing campaigns.
7. Better Online Reputation
If you don’t have a systematized review collection process, we can help.
Audits often include reviews of online feedback and ratings. By addressing negative reviews and encouraging positive ones, your business can build trust with local customers.
As we’ve reviewed, a local SEO audit has many benefits. Regular SEO audits are key to maintaining a healthy and high-performing website and online presence. We recommend doing an audit every year.
These audits help you find and resolve issues, improve user experience, stay ahead of competitors, and keep your site optimized for search engines. Investing in an SEO audit is a smart move for the long-term success of your online presence.
Next Steps
A local SEO audit ensures your business stands out in your community. It boosts visibility, increases traffic, and helps attract more customers.
Get started today and see the benefits for yourself!
At Storyteller Media, we offer custom SEO consulting and tailored technical SEO audits to help you get the most out of your website.